Become Invaluable by establishing Authority through video
I shot this week’s video on the set of a internet-TV interview with Andrew Lock. Andrew is the host of the show ‘Help! My Business Sucks!.’ This is going to be a lot of fun, we’re going to talk about The Myth of Multitasking.
I think this is a great opportunity for me to talk to you about the sixth invaluable factor which is AUTHORITY. Authority means that you are viewed by others as an authority, and expert, a decision leader on a specific subject. One of the best ways to increase your authority is to get TV, media appearances and even having your own web show or doing a regular video like I’m doing right now.
Think about what your most valuable activities are—your MVA’s—and how you can offer video like I’m doing right now to teach people what it is that you know. Most everyone has something to offer the world in terms of their expertise. What is yours?
Visit the Help! My business Sucks! Website and subscribe to their updates. My interview will be online probably on a few weeks. By watching my interview with Andrew, you’ll get insight into how to increase your authority through web video.
Dave Crenshaw has appeared in TIME magazine, SIRIUS XM Radio, Forbes, MSN Money, been interviewed on radio and TV stations across North America and is the President of the National Association of Productivity Coaches. His book, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His next book, Invaluable: The Secret to Becoming Irreplaceable, will release in all major bookstores in May 2010. Dave is the foremost expert in helping you increase the value of your time in an ever-changing market and has helped thousands of clients worldwide. For more information, visit www.BeInvaluable.com.
This is something that is on my short list of things to do. I am a graphic artist with a niche doing ‘chick graphics’ – cute caricature cartoons of women that they use to market themselves via their profile pics on social networking sites, their blog and even as an identity along with their logo. Since I am an artist, I am thinking that my video will be a demonstration of how I create a caricature. Hopefully it will be interesting for my readers/followers!
That is a perfect example, Clara!
In fact, here is a YouTube video I saw once that might inspire you:
How to paint the MONA LISA with MS PAINT