I’m just here in my office doing some little preparation for a speaking event that I have coming up in a couple of weeks. I’m going to be speaking in Phoenix to Sam Beckford’s coaching clients. Around 400 will be in attendance.

I decided to record a video for you for a couple of reasons. First, I’m going to be teaching them about the Invaluable Factors, one of which is Irreplaceability, but also because Sam is a great example of this factor of Irreplaceability—and I wanted to illustrate why.

One of the things that determine how much money you make per hour and how much people want to work with your business is how irreplaceable you are. And Irreplaceability really comes down to two factors: one of course is supply (meaning how many other options do people have) and the other is understanding.

The reason why I wanted to bring up Sam in particular is because he is an awesome example of Irreplaceability. He has built a business that is irreplaceable, but to a target market. And that is the key, is to determine who your target market is and be very specific with them.

If “everyone” is the target market, if “everyone” is someone that you can work with, you are replaceable because you are competing with everyone. But when you focus on a particular market, suddenly there’s less supply. By definition, there are less people who are working with you and less people that are competing with you.

My guess is the majority of those reading this have never heard of Sam Beckford. And the reason why is because he targets music studios, dance studios, and gymnastics studios in providing his business coaching services.  He has built a widely successful business based out in Vancouver, Canada. And part of the reason why he’s so successful is because he is so targeted.

Remember that I said Irreplaceability comes down to two aspects, and one is supply. So by focusing on a certain niche, he has made himself in scarce supply. And second of all by focusing on a certain niche, he has made himself someone who understands his market better. Understanding is the second aspect of Irreplaceability. The more that you focus on people, the more you understand your customer and provide services that fit them in a unique way, the more irreplaceable you make yourself.

Think about businesses, product and services that you think are irreplaceable, that you just want to keep doing business with them over and over again. A big part of that is that they understand you and your needs. In most cases, they have done a lot of research and a lot of careful thought into making sure that they understand you and build products and services that are matched to your needs.

Dave Crenshaw has appeared in TIME magazine, SIRIUS XM Radio, Forbes, MSN Money,  been interviewed on radio and TV stations across North America and is the President of the National Association of Productivity Coaches. His book, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His next book, Invaluable: The Secret to Becoming Irreplaceable, will release in all major bookstores in May 2010. Dave is the foremost expert in helping you increase the value of your time in an ever-changing market and has helped thousands of clients worldwide. To get a series of free Candid Productivity coaching videos from Dave, visit www.BeInvaluable.com.

Please comment! I’d love to hear your comments both about my example of Sam and also other product and services that you can think of that have shown that they understand YOU—and have, in turn,  made themselves irreplaceable.

Posted in: Case Study/Testimonial, Entrepreneurship, Focus, Invaluable, Most Valuable Activities, Video Training | Comments (1)

I shot this week’s video on the set of a internet-TV interview with Andrew Lock. Andrew is the host of the show ‘Help! My Business Sucks!.’  This is going to be a lot of fun, we’re going to talk about The Myth of Multitasking.

I think this is a great opportunity for me to talk to you about the sixth invaluable factor which is AUTHORITY. Authority means that you are viewed by others as an authority, and expert, a decision leader on a specific subject. One of the best ways to increase your authority is to get TV, media appearances and even having your own web show or doing a regular video like I’m doing right now.

Think about what your most valuable activities are—your MVA’s—and how you can offer video like I’m doing right now to teach people what it is that you know. Most everyone has something to offer the world in terms of their expertise. What is yours?

Visit the Help! My business Sucks! Website and subscribe to their updates. My interview will be online probably on a few weeks. By watching my interview with Andrew, you’ll get insight into how to increase your authority through web video.

Dave Crenshaw has appeared in TIME magazine, SIRIUS XM Radio, Forbes, MSN Money, been interviewed on radio and TV stations across North America and is the President of the National Association of Productivity Coaches. His book, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His next book, Invaluable: The Secret to Becoming Irreplaceable, will release in all major bookstores in May 2010. Dave is the foremost expert in helping you increase the value of your time in an ever-changing market and has helped thousands of clients worldwide. For more information, visit www.BeInvaluable.com.

Please comment: How are you or your business using video to help establish Authority?

Posted in: Entrepreneurship, Invaluable, Technology, Video Training | Comments (2)

A colleague of mine, Meggin McIntosh, Ph.D, asked me to put together a list of top 10 productivity tips on how to move from a “Culture of Now” to a “Culture of When.”

A “Culture of Now” says that everything needs to be done right now, it needs to have an immediate response. The “Culture of Now” is terribly unproductive.

(more…)

Posted in: Management, Meetings, Organization, Productivity, Stress Reduction, Technology, Video Training | Comments (0)

I’ve been so busy this with with my new National Association of Productivity Coaches that I needed to pull a “previously unleased” video from the archives.

So, it’s an oldie-but-a-goodie. (You’ll be able to tell from the fall colors in the background!) I actually recorded this right after a workshop session with the worldwide customer service executives from Novell. They were a very fun and knowledgeable group!

In this quick video you’ll get the answer I gave to them about one of their biggest questions.

P.S. Please comment: what times of the day have YOU established for checking your email? Does this work for you?

Posted in: Multitasking, Productivity, Technology, Video Training | Comments (0)

“Other people are making me unproductive. Help!”

One of the top questions I’m asked by inherently
organized individuals is how to prevent the
disorganization of OTHERS from making them
productive.

In this special 8 minute video, I answer this question
in great depth.

You’ll learn how to:

• Clearly communicate to others how you can help each other be more productive
• Minimize the sporadic “Quick Questions” that are killing your day
• Be polite, even when telling others you can’t field their interruption at this moment

P.S. After you watch the video I’d like you to share
your experiences. How are your co-workers or employees
making you unproductive? What have you tried that’s
worked so far?

Posted in: Management, Meetings, Multitasking, Stress Reduction, Video Training | Comments (1)

Does your boss expect you to reply immediately?

I found a video in my archives that I had recorded but
hadn’t posted it up yet. I think you’ll enjoy this.

I was speaking on location at beautiful Santa Clara
University, when an audience member from a major
corporation asked me: “I have a boss in Hong Kong who
has this expectation that I always respond immediately
to her requests. What do I do?”

She asked the question because I was preaching the
importance of moving from a Culture of Now (which
perpetuates switchtasking)to a Culture of WHEN.

Do you have a demanding boss like this? (Or are YOU the
demanding boss?) How do you handle the situation?

Watch this video for some quick, invaluable tips.

Switchtask no more!

Dave Crenshaw
Author, The Myth of Multitasking & Invaluable (available May 2010)
President, Invaluable Inc.

P.S. After you watch the video I’d like you to share
your experience. Have you tried the tips I’m
suggesting? Are you too scared to try it? Why?

P.P.S. Expect more videos like this from me this year.
I’m committed in 2010 to just give away a lot more
content. Less selling, more giving. Watch for it.

Posted in: Management, Meetings, Preparation, The Myth of Multitasking, Video Training | Comments (3)

What to do with all these miscellaneous files?!

This bonus episode is an actual excerpt from the Boot Camp portion of my Two Day Productivity Miracle.

In the Boot Camp I walk a management team at a manufacturing company through the entire process of creating their Personal Systems. From start to finish, nothing is left out. The whole Boot Camp is a logical progression of building personal systems, from A to Z, with videos, worksheets, and even personalized accountability from an Invaluable Coach.

This is only an 8 minute episode from over 7 hours of video  coaching content contained in the Two Day Productivity Miracle!

In this episode, I teach Tiffany  how to set up a very simple and quick filing system to take care of the “miscellaneous”  files that grace her inbox daily. Many people make their filing system much more complex than it needs to be. I show Tiffany how to set hers up in just a few minutes!

Each episode within the  Two Day Productivity Miracle is designed to build upon the last, culminating in giving you absolute mastery of your workday–permanently.

With my Two Day Productivity Miracle, I show you absolutely everything you need and coach you through the whole process so you can:

• Get more focused
• Be more organized
• Increase your job security
• Put a value to your time
• Improve key relationships in your life
• Get more money-making work done in less time
• Add thousands to your personal (And company bottom line)
• Finally have the free time you’ve only been dreaming of!

To get absolutely everything in my Get Time coaching program, and to learn more about if it my Two Day Productivity Miracle is a fit for you, visit:

YOUR NEXT STEP: Click here now to get the Two Day Productivity Miracle, and take complete control of your workday FOREVER!

http://www.TimeBootCamp.com

Posted in: Candid Productivity, Organization, Productivity, Stress Reduction, Video Training | Comments (0)

Spending thousands of dollars on technology, but getting pennies worth of results?

You first met Keith in the Power Delete! Candid Productivity episode. He talked me into to answering another question.

Consider this a Bonus episode, with more great content.

Keith called his current appointment scheduling system “ghetto.” I agreed!

So I gave him a few options for not only coordinating appointments with his assistant, but also improving his data synchronization. These are surprisingly common issues.

My guess is that if you’re like the majority of the people I coach, speak to, or who read my books, you’re misusing the technology available to you! Most people don’t need a new gadget or tool or planner or PDA. What they need is professional productivity coaching to learn how to properly use the tools they already have!

The bad news: There is no way that I could possibly answer all your questions in the brief time I have for these episodes.

The good news: My Two Day Productivity Miracle covers absolutely everything you need to get focused, get organized, and get time. It includes:

• Over seven hours of video of episodes of me coaching a corporate team
• A searchable database of a growing repository of direct answers to every single productivity question in the world.
• Access to ask your questions via email to my Invaluable coaches (a live person) at any time you’d like.
• In short, it’s just like having me come into your office, at any time you’d like, just as you see with Keith

Even though companies pay me up to $10,000 per day to train them personally, I can offer, for a limited window of opportunity, instant access to my Two Day Productivity Miracle for under $300!

To learn about the Two Day Productivity Miracle, CLICK HERE.

Posted in: Candid Productivity, Productivity, Technology, Video Training | Comments (0)

Clay Johnson is a business owner and very successful entrepreneur. Despite his successes, he always felt that he was ultimately limited by his inability to handle interruptions. In this video, learn how he was able to finally control the interruptions to increase his success level.

Pay close attention to the comparison he makes between my Get Time coaching and other coaching programs. How many times have you attended a seminar, read a book, or listened to an audio course only to find the results drop off after a few weeks?

The great majority of our clients say that same thing that Clay says. The results  from my Two Day Productivity Miracle will stick with you in the long run, longer than any other program in the world!

P.S. Sometimes you’ll see a testimonial about some amazing results in a training program, and then at the bottom, in little tiny letters you’ll see the phrase:

“Results not typical.” Huh? Then why tell us about the results?

You’ll NEVER, ever see that disclaimer with my case studies. The results you’ll see from Clay’s video ARE typical.

THESE results are actually very, very USUAL.

P.P.S. In fact it’s very UNUSUAL when someone who completes my Get Time training doesn’t gain tremendous amounts of time, improve focus dramatically, and become more organized than they have been for years!

Its so unusual that I offer a triple guarantee on my Two Day Productivity Miracle.

Learn more about my Two Day Productivity Miracle by CLICKING here.

Posted in: Candid Productivity, Case Study/Testimonial, Preparation, Productivity, Video Training | Comments (0)

Ever wish your meetings lasted half as long as the normally do?

Welcome to the next video in my new Candid Productivity Video Series!

These are the same kinds of in-depth answers my Invaluable Coaches and I provide in my Two Day Productivity Miracle.

Meet Skeeter, both a principle partner and director of sales for an online debt reduction company. Skeeter coordinates a lot of schedules and oversees the success of many sales reps.

Because of that, he sits in a lot of meetings. Skeeter is, well, a “meeter.” The meetings are supposed to help his people be more efficient, yet they end up wasting a lot of time.

Do you experience that at all in your workplace? In this episode I show him just two principles from my Two Day Productivity Miracle to make his meetings truly productive.

He also had another problem that I can relate with: office disorganization (it doesn’t look like it when you see the video, but he explains why it looks like he “cheated” before I came). I give him a simple principle to help him wrangle his cantankerous workspace!

P.S. Have you checked out my Two Day Productivity Miracle yet? It covers these principles I discussed with Skeeter in great  depth. More important, it helps you become conditioned for permanent productivity! After you watch the video, learn how to condition yourself for workday mastery at: http://www.TimeBootCamp.com

PLEASE COMMENT BELOW:

How long is an average meeting for you? Do you find them to be productive, or more of a waste of time?

Posted in: Candid Productivity, Meetings, Organization, Productivity, Video Training | Comments (0)