More kids are spending more time using more media simultaneously than
ever before. In 2004, a study of 2,000 8- to 18-year-olds undertaken by
the Kaiser Family Foundation, a research and policy think tank,
documented what many parents have long known: 81 percent of Generation
M (as the study dubbed them) are experts in "media multitasking,"
juggling various types of media for as much as 8 1/2 hours of "screen
time" a day.