The Myth of Multitasking

Dave Crenshaw provides a variety of products and services that will help you save time, make more money, and reduce stress. Choose from the following proven methods to rid your life from the myth of multitasking:

• Gain an extra 60 minutes each day for just $60 with Dave's new "Switchbusters audio seminar and workbook."
• Purchase Dave's groundbreaking book, The Myth of Multitasking: How Doing it All Gets Nothing Done.
• Receive one-on-one productivity coaching.

Which Service Will Help You Overcome Multitasking

Event	Keynote Speech	Workshop	Group Coaching	One-on-one Coaching	Audio Workshop
Typical length	One Hour	Half Day	Half Day as Group, half day 1:1 with each participant	1.5 Days per participant	3 hours
Interactivity	Q&A and audience participation	Extensive Q&A and discussion	Customized one-on-one training, long-term follow-up	Highly Personalized one-on-one training; long-term follow-up	None
Location	On site	On site (Webinar by special arrangement only)	Via Webinar (or on site for additional charge)	Via Webinar (or on site for additional charge)	Your office or home
Follow-up	None	Available at additional charge	21-Days Accountability via Phone and Email	21-Days Accountability	None
Materials	Books available at additional charge	Copy of book, plus workbook	Copy of book, plus workbook	Copy of book, plus workbook, plus extras	Digital Audio & Workbook
Result	Depends upon speech requested; usually an extra hour per day	An extra 1-2 hours per day, immediately applicable systems	An extra 2-3 hours per day, unified group productivity system	An extra 2-3 hours per day, customize productivity systems, customized personal schedule	An extra hour per day
Ideal Group size	50+	15 to 50	5 to 20	1 or 2	1 per workshop
Cost per person	Low	Low	Middle	High	Low
	Hire Dave	Hire Dave	Hire Dave	Hire Dave	Hire Dave

Uncovering the Myth of Multitasking

Uncovering the myth of multitasking reveals the truth, we really cannot do two things at the same time. This is what the myth of multitasking is about—we are only one person with only one brain. Neurologically speaking, it has been proven to be impossible.

In Dave's book, The Myth of Multitasking, you will learn that when we speak of multitasking, what we really mean is that we are switchtasking: switching rapidly between one task and another. Yet, each time we switch, no matter how quickly that switch takes place in our mind, there is a cost associated with it. It's an economic term called switching cost—and the switching cost is high. You can learn more about these terms and their effects on productivity through my book, The Myth of Multitasking.