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The Myth of Multitasking
The Myth of Multitasking: How "Doing It All" Gets Nothing Done
Dave Crenshaw
ISBN: 978-0-470-37225-8
Hardcover
144 pages
August 2008, Jossey-Bass
In his groundbreaking book, time management expert Dave Crenshaw offers clear solutions for dealing with today's information-saturated world. He shows what to do when interrupted by co-workers and how to deal with distracting electronic communications such as e-mail and phone messages. Written with wit and a healthy dose of wisdom, The Myth of Multitasking helps business leaders and employees recognize why multitasking is a false construct and shows them how to create a new and realistic plan for using time more efficiently.
Excerpt from The Myth of Multitasking:
How 'Doing It All' Gets Nothing Done:
"There is an illusion. The illusion is that technology, cell phones, e-mail, faxes, text messaging and whatever is latest-and-greatest all make us more productive.
"The reality, though, is that these things will only make us productive if we take control of them.
"They are the servants. We are the masters. If we do not protect our time, we will allow ourselves to be run over by the traffic of information."
Testimonials for The Myth of Multitasking
A fresh take on the problem of time wasters in our corporate and personal lives, The Myth of Multitasking: How Doing It All Gets Nothing Done will change your paradigm about what is productive and what is not. I loved the concept of 'switchtasking' verses multitasking. A must read for all.
Hyrum W. Smith
Co-Founder Franklin Covey, CEO Galileo
Every great CEO and rainmaker needs this book!
Jeffrey J. Fox
Author, How to Become a Rainmaker
Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time.
Andrea Sachs
Senior Reporter, Time Magazine, November 2, 2008
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