Posted on July 7, 2011 by Dave Crenshaw
How much do you think your body is worth? Depending how its assembled and packaged, it's value can vary dramatically. In this video, I explain what the value of your body can teach you about the value of a company. You'll also learn a simple method to uncover areas where you can improve your business's value. Action Steps:
  1. Watch this video and assess your business using Dave Crenshaw’s three placeholders of value in a business:
    1. On a scale of 0 to 10 (0 being no documentation at all and 10 being consistently documented) assess how well documented your company processes and procedures are.
    2. On a scale of 0 to 10 (0 being not valuable at all and 10 being highly valuable) assess your employees’ value in the marketplace.
    3. On a scale of 0 to 10 (0 being purely transactional and 10 being highly loyal) assess how loyal your customers are.
  2. Share your perspective or ask questions on this page.
Principles:
  1. If you view your business as a commodity, it becomes worth less.
  2. If you assemble your company in a unique way, you build tremendous value in your business.
  3. Three areas where you can build value in your business are:
    1. Value of Systems
    2. Value of Employees
    3. Value of Customers
  4. If you can build incredibly loyal customers, you start to naturally attract new customers.
   
This post was sponsored by the Dave Crenshaw’s Focus Calculator. How much time and money are you and your employees losing due to interruptions? Find out using the free tool at: http://www.FocusCalculator.com
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  • http://amadancers.com A Frank

    Hi Dave!  Love the shorter video’s.  I have time for 3 minutes!  This was a great one! 

    • http://www.DaveCrenshaw.com Dave Crenshaw

      Glad you’re liking them. Thanks for the comment. :-)

  • http://www.consulting-business.com Michael Zipursky

    Great video Dave! Enjoyed the breakdown of the 3 points.

  • Rebecca Lowe

    Obviously, Zappos has followed your advice!  After reviewing their core values as you suggested, I couldn’t help but read further about their “family” and unique assembly of systems, employees and loyal, happy customers . . . and talk about tremendous value!

    • http://www.DaveCrenshaw.com Dave Crenshaw

      Thanks Rebecca. Zappos is a great example of how to build value in a business. All credit belongs to Tony Hsieh and his leadership team for what they’ve built. Credit also to Amazon for, after purchasing Zappos, stepping back and letting them continue to work their magic.